Briefing document
Campaign Performance Briefing
Post-campaign analysis comparing response rates, average gift size, and channel attribution for galas, year-end appeals, and peer-to-peer drives.
What you receive
After a single campaign closes, we measure what worked and what did not. You receive a focused briefing document comparing your campaign against prior-year benchmarks and, when available, against anonymized sector averages from our client history.
Included analysis
Response rate by segment, average gift size distribution, channel attribution (direct mail, email, phone, in-person), cost-per-dollar-raised if you provide expense data, and volunteer hour correlation when shift logs are available.
Timeline
Two to three weeks from receipt of complete campaign data. Rush delivery within ten business days available at 30% surcharge when our schedule permits.
Preparation
Provide campaign date range, appeal copy or event program, donor response file, expense summary if available, and prior-year comparison data if you want year-over-year charts.