Sample annual giving summary chart with bar graphs

Annual report section

Giving summary by fund type

Stacked bar chart comparing unrestricted, temporarily restricted, and permanently restricted inflows across four quarters. Includes year-over-year variance column.

Sample donor retention cohort heat map on paper

Annual report section

First-year donor retention cohorts

Cohort table showing percentage of first-time donors who gave again within 6, 12, and 18 months, segmented by acquisition channel.

Sample campaign comparison line chart

Campaign briefing

Response rate comparison

Side-by-side line chart comparing current campaign response rates to prior-year benchmark by donor segment and appeal channel.

Sample executive narrative one-page summary

Executive narrative

One-page board summary

Plain-language narrative with three key findings, two recommended actions, and footnoted references to appendix tables.

Sample quarterly recurring gift health chart

Quarterly snapshot

Recurring gift health

Monthly recurring gift count, average amount, and attrition rate across the quarter with alert flags for segments exceeding threshold.

Sample annotated source data appendix table

Appendix

Annotated source tables

Spreadsheet appendix showing raw figures, transformation notes, and file source for each chart in the main briefing document.

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